What Goes Into a Fashion Photoshoot?

Katherine Williford

You find a new clothing brand that you like, maybe through a friend’s referral or through Instagram. You google the name and a dreamy image pops up on the brand homepage. As you scroll through the products, you see garment images and detail shots. The photos convey texture and mood. The models move beautifully, showcasing the shape of the garments and (hopefully) the pockets! These images weren’t made spontaneously, but through weeks of planning and brainstorming for the fashion photoshoot. Every brand has a different way of getting those great images… here’s how I go about it! Choosing the Photographer,...

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A Visit to Opportunity Threads

Katherine Williford

Yesterday, I woke up extra early (for me!) and made the three hour drive up to sustainable fashion hub Opportunity Threads, a worker-owned production facility in the foothills of western North Carolina. I was bringing five rolls of organic jersey to the facility, which will be sewn into 500 organic t-shirts. I also needed to pick up a couple of t-shirt samples that the sewing techs had pieced together (the pattern must be tested before we go to production). Eulalia sewing up a storm! About the Facility. Its always such a pleasure to visit Opportunity Threads and see what everyone...

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