Our new collection drops Wednesday, March 16th. It's so close! The process of sourcing fabrics and designing new pieces for this season felt like a natural progression of our previous collections. The most important thing to get right, I decided, was how the garments made me feel. When I wear some of our most well-designed pieces, I feel perfectly put together without having to overthink styling.
The silhouette, easy fit, and beautiful fabrics do all of the work so that I don't have to!
With that in mind, I set about designing new garments that felt effortless and fun. My first task was to source fabrics and choose new colors in our favorite linen quality. I settled on a REVERSIBLE patterned gauze (OMG, two fabrics in one) and a linen palette that feels bright and playful. Because I way overbought in Winter, we kept our Tencels and Periwinkle Hemp/Cotton through to this season... Did ya know that one of the toughest things to do when owning a clothing company is buying the right amount of fabric? Well, now you do!
Rethinking Our Dress Selection
Fabrics chosen, I set about designing our new Spring styles. The main thing that we desperately needed were affordable dresses! It's tough to make a dress for under $200 with fabric costs the way they are right now. Being VERY strategic with volume and construction choices, I designed dress versions of two of our favorite tops: The Hanna and the Mira. Number one priority was pockets. Number two priority was reversibility. These have both!
A Four-Way Hanna Top
After designing the S/S dresses, I wanted to breathe new life into our best-selling garment: The Hanna Top. I envisioned a Hanna made from our reversible gauze that could be worn four ways: inside out AND back-to-front! It took a while for Mackenzie and I to figure out how to cleanly finish all of the seams, but the result is just so versatile.